Free Keyword SERP Analyzer
Enter a keyword. See who ranks, how hard it is to compete, People Also Ask questions, content gaps, and a recommended strategy. No signup.
How it works
Enter your target keyword
Type the keyword you want to rank for — "best wireless earbuds 2026", "shopify vs woocommerce", or any search term you are targeting.
AI analyzes the SERP
Listo searches the keyword, analyzes the top 10 results, identifies dominant domains, SERP features, and estimates competition difficulty on a 1-100 scale.
Get actionable insights
See who ranks, what content type dominates, People Also Ask questions, content gaps, and a recommended angle for your content to compete.
Frequently asked questions
How is keyword difficulty calculated?
Difficulty combines domain authority signals of the top 10 results (presence of Wikipedia, Amazon, government sites, major publishers), content quality indicators, and SERP feature competition. Score ranges: 1-30 (low), 31-55 (medium), 56-80 (high), 81-100 (very high).
What are SERP features?
SERP features are special result types beyond standard organic listings: Featured Snippets (answer boxes), People Also Ask, Shopping Ads, Video Carousels, Knowledge Panels, Image Packs, and Local Packs. They indicate what Google prioritizes for that keyword.
What are content gaps?
Content gaps are topics or angles that the current top-ranking pages miss or cover poorly. These represent opportunities where new content can provide unique value and potentially rank faster.
How do I use People Also Ask questions?
Include PAA questions as FAQ sections or H2/H3 headings in your content. Google displays these questions prominently, and answering them increases your chance of appearing in the PAA box, which drives significant traffic.
Is this free?
Yes. 2 free SERP analyses per day, no account required. Sign up free for 10 credits to access the full Listo pipeline where SERP analysis is integrated into every article generation.
Want the full pipeline?
Extract product data, generate Shopify packs, and publish to WordPress — all from one URL.
Try free, no signup